Disseration

The Definition of 'Beauty' 

This dissertation investigates the notion of what ‘beautiful’ is. It will also look and question whether the market is inclusive to all ethnicities.  In an age where the term ‘beautiful’ is open for interpretation, more opinions and definitions are being welcomed. The trend of natural beauty vs. ideal has been argued through primary research, with key terms of organic and fake beauty.

Demographics are changing through western markets, and a new era of
beauty is coming into play.  With the help of new movements influencing
consumers opinions and the market. The influence of a neutral culture is challenging mainstream culture and allowing consumers to adopt an
attitude of individual identity.   

Brands need to be cautious and ensure that their advertising and media
campaigns don’t become contradictions in  diversity. Saying this, brands will have to open up their product repertories by catering to all ethnicities. As the new multicultural consumer continues to grow and be supported, there is a greater demand for a wider range of products. Business opportunities will develop from this

Social media has had a huge influence on the beauty market. 2016 saw a this media take a huge role in developing the industry and so create a
foothold for itself. One source of this media campaign has seen a massive rise
in blogging. The direct relationship consumers have established with these beauty bloggers, has spilled over into viewers becoming more engaged with the industry.