Skincare Brand

Following from the findings of my dissertation, I furthered my research into consumer lifestyles and the rise of health consciousness. Behaviours such as veganism, gluten free diets out of choice and other green habits have become more popular in today’s society. As result, and in terms of terms of inclusivity, brands will need to reconsider and be more attentive to their product manufacturing process in particular their source ingredients. There has been a noticeable shift into embracing inclusive experiences and celebrating diversity.  

With the developing research throughout the project, it has been suggested that the future of the beauty industry is developing a more green and positive focus. Brands will need to take into consideration the principles of Zeitgeist of wellness. Health trends are seeing consumers make more informed choices concerning the food they consume and the products they apply. Brands will need to be mindful to target all consumers as well as being discerning in the products they brand.   

With food waste a global issue, research has developed into its recycling for the beauty industry. Innovation research has also seen the development of wellbeing centres and products that are stripped back to just natural ingredients.