CONNECT

Collaborating with the company Selfridges & Co, for a visual merchandising project. Working in a team of 8 to create a concept to display within the store. Our team, ‘Connect’ created a concept that concentrates on the combined cultures supporting one another and preserving the world they live in. A new shift in technology is opening up people’s eye to the realities of the need for sustainable and ethical production. We wanted to create a campaign calling for regulation and transparency on products, for social programme and marketing that empowers people. Researching into key drivers such as Transparency, Technology and Culture Appropriation.