Trend Forecasting is the identification of future concepts that drive the direction of what we will be doing and consuming in the future. This process is used across multiple industries and is a vital tool to ensure products and ideas are launched at the right time, are marketed to the appropriate consumer and have right aesthetic to suit the prevailing mood. 

 

Creating a trend research document into the Gender Equality. The balance between both gender has been battle that has caused a small war for years now. Within the next few years the balance between them will become calm. Men and women are starting to listen more to each other, seeing each others views on clothing, equality and sexism etc. There are more campaigns and designers that are taking a stand for equal rights for both men and women. They are voicing their options through debates,
advertisement and art & design. There is more of a feeling of equilibrium then there was a couple of years ago. With these articles in the next few pages show the contribute to this increasing trend of genderless generation. Where there is no judgement and a more relaxed outlook on the merging genders. Men and women are accepting of each other more, with men starting to wear make-up publicly and women becoming more powerful within their career. There is becoming more of a visible balance that will become the norm in just a few years.

 

Also created a trend forecasting book, to communicate how the trend will be shaped in the future aesthetic of my chosen sector, genderless clothing.  Equality - “Ensuring individuals or groups of individuals are treated fairly and equally.” We as a generation are becoming more accepting of balance and treating everyone with the respect that they deserve.  This is a time for brands to realise that everyone is dressing the way that they want and expressing how they feel through clothing. With movements for balance and the fight for a genderless generation make up the accessible Equilibrium trend. People are given the freedom of how they would like to express their-selves. Neutral colour palette with a hint of autumn colours lead to the look of calming neutral, creating the sense of balance and equality.