AMERICAN APPAREL

Creating a marketing report for fashion brand, American Apparel, using adobe InDesign. Analysing the brands identity, marketing mix and market segmentation. Using primary and secondary research to conduct consumer analysis and competitor bench-marketing, to produce a 12-month marketing plan. 

Marketing boards were created to present 12-month marketing plan and mock-ups. Visually mock-ups created through Adobe photoshop and InDesign, to visually show the use of social media and the pop-up store.